![]() Still, some barriers remain to mass-market adoption of 2D bar codes. The core consumer demographics that interact with 2D bar codes include early-adopters, teenagers and young adults, smartphone users and professional users. I-nigma includes tools to enable real-time tracking of on-going campaign success based on the number of codes scanned and response volume by location, time, user segmentation and media type. Mobile subscribers scan Flashcode, QR and Data Matrix bar codes with their mobile phone camera to gain instant access to virtual guides of the city, maps, real-time location-based messages and multimedia content.Īny phone equipped with a camera with sufficient resolution will be able to read all bar code types, including print, provided that the user has the Flashcode reader pre-installed on their device or downloads 3GVision’s bar code reading application i-nigma. ![]() I-nigma wrapped in a riddle The i-nigma barcode reading application can already be used in the City of Toulouse to fast-track mobile subscribers and tourists to location- and time-based content like directional maps and timetables, printed on bus shelters and street furniture. “The agreement is part of our ongoing strategy to increase adaptation and make mobile bar code scanning an easy and quick experience for all consumers,” she said.ģGVision specializes in mobile bar code services and image-processing technologies to fast-track consumers to the mobile Internet.ģGVision’s i-nigma 1D/2D bar code platform enables code creation, campaign management and metrics reporting.ģGVision’s clients include carriers France Telecom, Telstra and NTT Docomo, handset manufacturers Nokia, Samsung, LG, Sony Ericsson and Motorola, as well as most Japanese handset vendors such as Sharp, NEC, Kyocera and Toshiba. “The partnership with Connecthings will make mobile bar code scanning possible, even for mobile users who do not have Flashcode supported mobile phones. “The challenge in France is to make scanning of 1D and 2D bar codes possible for all mobile users, including tourists,” said Galit Beck, spokeswoman for 3GVision, Israel. The campaigns will use Flashcode technology, the official national bar code standard of France, as well as QR and DataMatrix bar codes. 3GVision has partnered with Connecthings to extend the use and compatibility of 2D bar code reading technology to most mobile phone models in France.Ĭonnecthings, which provides bar codes and contextualized location- and time-based content management systems, will help publishers, advertisers, government agencies and local businesses create 2D bar code campaigns and mobile applications.
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